About Us
The Rogue Initiative for a Vital Economy (THRIVE) is a 501(c)3 community benefit organization. Our mission is to build a thriving local economy of independent, locally owned businesses that are socially, environmentally and financially sustainable.

We use the word vital in our name to emphasize our belief that economic exchange needs to be both life-serving and profit-seeking.

We seek a locally-controlled economy that promotes the social and environmental health of our region
.

We are a member of the Business Alliance for Local Living Economies (BALLE) a national alliance of local business networks in North America who are building living economies in their regions. A Local Living Economy ensures that economic power resides locally, sustaining healthy community life and natural life, as well as long-term economic viability.
 
We develop
Programs and Activities to encourage a vital local economy.


The Rogue Initiative for a Vital EconomyOur History
In 1996, a coalition of not-for-profit organizations created the Southern Oregon Economic Development Coalition to promote collaborative economic development efforts.
 
One of the projects of this organization was the creation of THRIVE.

 

340 A Street  •  Suite 205  •  Ashland OR 97520  •  488-7272